Switch > is an international campaign that investigates the problem of light pollution.
Light pollution is one of the fastest-growing and biggest environmental issues, but not many people are aware of that. The goal and the purpose of this campaign is to bring and raise awareness about light pollution and show people some solutions that can help reduce the problem. Furthermore, this type of pollution is one of the easiest to reduce and it could be resolved if every individual had a positive attitude towards the issue. For example, if people started using less artificial lighting when it is not necessary or used energy sufficient and proper lighting systems.
CAMPAIGN
POSTERS
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TOP LIGHT POLLUTING AND BRIGHTEST CITIES
CO2 EMISSION
CO2 EMISSION
ARTIFICIAL LIGHT IMPACT ON WILDLIFE
ARTIFICIAL LIGHT IMPACT ON WILDLIFE
TOP LIGHT POLLUTING AND BRIGHTEST CITIES
CO2 EMISSION FROM ELECTRICITY AND LIGHT PRODUCTION
The posters demonstrate infographics, based on the gathered research about light pollution negative impact on wildlife, night sky observations and CO2 emission. They provide empirical facts and statistics, allowing expand people's knowledge and raise awareness about the issue. Thus, people can get insights about the negative impact of light pollution, which might positively affect their intentions towards helping reduce it.
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CAMPAIGN
Cards ＿＿＿＿＿＿
Lights ON.
Lights OFF. The cards have a glow-in-the-dark feature that reveals statistics about light pollution when it is dark in the room. To see more you need to turn off lights.
These cards have a glow-in-the-dark feature that reveals statistics about light pollution when it is dark. To see more you need to turn off lights, referring to the necessity of reducing wasteful usage of artificial light to see the beauty of the night.
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CAMPAIGN
BUSINESS CARD
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CAMPAIGN
Pins & Stickers
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"Switch the light > switch the attitude"